Council on Corporate Communications Strategy
A brand is more than a name; it’s often a company’s single greatest asset. As executives charged with brand stewardship, we discuss externals that affect our brands – political and media trends, efficiency frameworks like Six Sigma, and market shakeups – while sharing the latest wisdom on brand management:
- Developing brand architecture, scorecards, budgets, and strategies
- Brand management in China
- Using theories of core and adjacency growth and disruptive innovation
A brand is both the prism through which the world sees a company and the ideal against which its employees measure their performance. Our candid exchanges do more than refine our logos and slogans; they affect our companies’ bottom lines.
The power of peer learning
Enduring relationships with trusted peers are the core of the council experience. Enhanced by our global, enterprise-wide reach, these relationships span the world and extend the value of council membership. Confidential peer dialogue provides you with a broader perspective and shared experiences, as well as access to specific knowledge and best practices.
Council membership benefits
- Collective problem solving that puts your issue on the agenda
- Benchmarking through regular surveys of council members about relevant company practices
- Multifunctional insights generated by the wealth of perspectives gathered from over 100 councils (covering more than 50 functions) that work together across geographies
- Virtual communities that extend learning opportunities through a variety of online forums and other resources
Who should join?
Senior branding, advertising, marketing, and external communications executives